Lagos is set to host the 2025 Lagos Tourism Naija Brand Chick (NBC) Trade Fair, the country’s largest gathering of small and medium-sized businesses, with a bold ₦5 billion sales target.
The highly anticipated event, scheduled for April 11–13 at Balmoral Hall, Federal Palace Hotel, Victoria Island, will bring together over 220 vendors and an estimated 75,000 attendees.
Lagos Government Reaffirms Support for Entrepreneurs
The Special Adviser to the Lagos State Governor on Tourism, Arts, and Culture, Idris Aregbe, emphasized the government’s commitment to empowering local businesses.
He highlighted that tourism is not just about travel but also about trade, economic development, and cultural exchange.
“Our administration is focused on job creation, poverty reduction, and supporting SMEs. This trade fair is part of our efforts to make business more accessible and profitable for entrepreneurs,” Aregbe stated.
To further enhance accessibility, this year’s edition will feature an Online Deals Spot, allowing shoppers to participate virtually, securing great deals without being physically present.
NBC CEO: Lagos is the Perfect Hub for Business Growth
NBC CEO, Nelly Agbogu, expressed her excitement about the event, recognizing Lagos as a thriving commercial hub.
“This fair proves that with the right support, businesses can scale up and succeed,” Agbogu said. “We are thrilled to create an event that not only boosts sales but also transforms lives by giving SMEs the exposure they need.”
This year’s fair is packed with exciting features, including:
✅ Business Masterclasses & Workshops – Equipping vendors with business skills and financial guidance.
✅ Influencer & Celebrity Appearances – Attracting more attention to brands.
✅ Cultural Performances & Giveaways – Adding fun and engagement for attendees.
✅ Financial Inclusion Initiatives – Helping vendors access grants and funding opportunities.
Bigger, Better, and More Impactful
The 2024 edition of the fair was a huge success, with key highlights such as the introduction of the Sanwo-Naira (a special trade currency for the fair) and the Lagos Corner initiative, which allowed small businesses with limited capital to participate for free.
With more innovation and strong government backing, the 2025 Lagos Tourism NBC Trade Fair promises to be even bigger and more impactful, solidifying its place as a must-attend event for businesses and shoppers alike.
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