In 2024, several notable figures captured the attention of Nigerians on Google, with cross-dresser Bobrisky, former Health Minister Betta Edu, and Super Eagles goalkeeper Stanley Nwabali topping the list. Bobrisky, already a household name, garnered even more interest after his arrest by the EFCC in April on charges related to naira abuse. His brief jail term and rumors of special treatment sparked widespread curiosity. In October, Bobrisky made headlines again when he was detained by the Nigeria Immigration Service while allegedly attempting to leave the country.
Betta Edu, a medical doctor turned politician, was also among the most searched. After serving as the National Women Leader of the APC, she was appointed Health Minister by President Tinubu, but her tenure was cut short in January 2024 due to a financial scandal. Many speculated that she might return to her role, but that did not happen.
In sports, Nwabali gained attention for his impressive performance as the Super Eagles’ goalkeeper during the African Cup of Nations in Côte d’Ivoire. Despite Nigeria losing in the finals, his stellar saves earned him widespread admiration. His recent loss of his father also led many to search for him online.
The year’s search trends also reflected continued interest in politics, economics, and entertainment. Nigerians followed the US elections, the national grid, and the new national anthem closely. In music, artists like Shallipopi and Khaid became prominent, while songs like “I Don’t Care” by Boy Spyce and “Ozeba” topped the charts. The demand for song lyrics, including “Ogechi” and “Ozeba,” also surged.
Google’s Year in Search report for 2024 highlighted the diverse topics that shaped conversations in Nigeria, from cultural milestones to pressing national issues. Nigerians also explored movies like A Tribe Called Judah and Treasure in the Sky, as well as TV series such as Supacell and My Demon. Additionally, recipes, including the Pornstar Martini, piqued the interest of many.
Taiwo Kola-Ogunlade, Google’s Communications Manager for West Africa, noted that the Year in Search provided a unique glimpse into the topics that defined the year for Nigerians.
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