comedy ethics at events
Comedy ethics at events faces backlash as Alibaba warns comedians to avoid tasteless jokes at formal gatherings.
Comedy Ethics at Events Faces Backlash
When Laughter Crosses the Line
In Nigeria’s ever-evolving entertainment scene, comedy has become a powerful social tool uniting people through laughter, easing tensions,
and offering a welcome escape from daily stress.
Yet as the industry matures, so does the scrutiny of its impact.
A recent statement from veteran comedian Atunyota Alleluya Akpobome, popularly known as Alibaba,
has reignited conversations about comedy ethics at events especially those held in formal, corporate, or conservative settings.
Speaking candidly during an episode of the Outside The Box podcast, Alibaba expressed disappointment in some comedians who, in his view, lack professional boundaries.
He raised alarm over the disturbing trend of tasteless jokes at corporate events, insisting that humor without context or caution does more harm than good.
A Veteran’s Disappointment
Alibaba, often referred to as the godfather of modern Nigerian stand-up, has not only built a career out of wit and creativity but has also mentored a generation of comedians.
His recent critique, therefore, carries weight not just as a performer, but as a gatekeeper of industry standards.
He shared a striking anecdote: a comedian he recommended for a high-profile corporate event shocked guests by making an offensive remark about the chairman’s wife.
The joke, according to Alibaba, targeted her weight and questioned whether the chairman could “carry her in a race.”
Moreover, the event, intended to celebrate corporate milestones, turned into an embarrassment.
Naming No Names, But Drawing Clear Lines
Although Alibaba stopped short of naming those involved, his message was unmistakable: professional comedians must know their audience.
Dirty jokes may get laughs in certain social environments, but they have no place at formal gatherings, business retreats, or dignified ceremonies.
“There are about three Nigerian comedians I can’t stand,” he admitted. “They have no decorum.
They insult sensibilities. You correct them, they won’t listen. You send them to a corporate event, and they tell dirty jokes.”
He added that the worst part isn’t the offense itself but the dismissive response afterward.
According to him, when confronted about their behavior, these comedians minimize the feedback or even suggest that senior figures like himself are jealous of their success.
The Real Cost of Tasteless Comedy
Comedy ethics at events is more than a matter of taste; it’s about protecting the dignity of individuals and the integrity of institutions.
In a corporate setting, attendees include executives, employees, clients, and sometimes political figures.
When a comedian makes jokes that degrade or offend, it doesn’t just affect their reputation it impacts the brand that hired them.
Social media has only amplified this risk. One poorly judged joke can go viral, drawing backlash not just to the performer but also to the event organizers and their sponsors.
The ripple effect can lead to contract cancellations, bad press, and lost opportunities.
A Public Call for Higher Standards
Alibaba’s appeal is not about silencing comedians; it’s about encouraging them to elevate their material.
Good comedy, he insists, doesn’t require vulgarity. In fact, truly skilled comedians are those who can craft intelligent, socially aware humor without resorting to insults or stereotypes.
“Know where to draw the line,” he advised during the podcast. “It’s not censorship. It’s professionalism.”
This isn’t the first time Alibaba has spoken out on industry ethics.
Over the years, he has often emphasized the importance of decorum, content awareness, and audience analysis.
But this time, his tone carried added urgency.
Comedy in Nigeria: From the Streets to the Boardroom
The Nigerian comedy landscape has grown rapidly, evolving from live neighborhood shows and Nollywood skits to high-profile events like AY Live, the Experience, and corporate galas sponsored by multinationals.
This transition means that comedians are now not just entertainers they’re ambassadors of culture, representing brands, ideologies, and even national values.
As such, the rules of engagement must change.
What may have been tolerated in a bar or open-mic setting is no longer acceptable when performing for a global tech firm, a government summit, or a traditional wedding with VIP guests.
The shift from street performance to corporate platform demands greater awareness and sensitivity.
Industry Voices Weigh In
Alibaba’s remarks have triggered responses from fans, fellow comedians, and event organizers alike.
Some applauded his honesty, saying it was high time someone addressed the issue head-on.
“There’s a difference between being funny and being reckless,” one Lagos-based event planner commented.
“When a brand hires a comedian, they expect professionalism. If you offend their guests, you’re not doing your job.”
Others in the industry have echoed Alibaba’s sentiments.
Popular comedians like Basketmouth, Bovi, and Helen Paul have previously spoken about the importance of adapting your content to fit your audience.
A Teachable Moment for Rising Stars
For up-and-coming comedians, the message is clear:
success isn’t just about going viral or commanding laughs it’s about building a sustainable career rooted in respect, creativity, and professionalism.
Mentorship plays a crucial role here. In many cases, new comedians model their style after whoever is trending on social media.
If what gets clicks is controversial content, then that’s what they emulate.
That’s why veterans like Alibaba must continue to lead by example and when necessary, call out damaging trends.
Setting Clear Guidelines for Performers
Some event organizers have already begun creating written performance guidelines for booked acts.
These rules outline topics to avoid, dress codes, and expectations around language use.
For instance, jokes involving religion, gender identity, body image, and political affiliation are often marked as no-go zones.
Clear expectations protect both the event’s reputation and the performer’s career.
It also shows that the industry is beginning to take comedy ethics at events more seriously.
Balancing Freedom of Expression with Respect
Of course, some argue that comedy should remain an unrestricted space one where no topic is off-limits.
But even freedom comes with responsibility. There’s a difference between pushing boundaries thoughtfully and being outright offensive.
Censorship fears are valid, but what Alibaba is advocating for isn’t censorship it’s contextual awareness.
A joke that works at a comedy club won’t necessarily land the same way at an insurance company’s annual meeting.
The skill lies in tailoring content without losing your voice.
Comedy As a Mirror, Not a Weapon
At its best, comedy is a mirror that reflects society’s truths.
But when it’s used as a weapon whether to body-shame, insult, or ridicule it loses its nobility.
Comedy ethics at events, then, must revolve around intention, tone, and timing.
Respectful humor can still challenge norms, ignite conversation, and make people laugh.
In fact, comedians like Trevor Noah and Ali Baba himself have made careers by blending humor with insight.
It’s proof that clean comedy isn’t just possible it’s powerful.
Why This Matters in a Global Context
Nigeria isn’t alone in facing these challenges. Around the world, the line between humor and offense is being reevaluated.
From the Oscars to Netflix specials, comedians are increasingly held accountable for their words.
Brands and event organizers are also under pressure to ensure their platforms align with values like inclusivity, equity, and dignity.
As such, Nigerian comedians looking to break into the global stage must understand that what’s permissible at home might not fly abroad.
Mastering the art of responsible comedy is not just good practice it’s a competitive advantage.
Rebuilding Trust with Audiences
One of the casualties of poor comedy ethics is trust.
When audiences no longer feel safe at an event or when they worry about being targeted by a joke they disengage.
For event organizers, this means lower attendance, reduced engagement, and fewer referrals.
Conversely, when a comedian brings joy without offense, they leave a lasting impression.
Clients are more likely to recommend them, rebook them, and promote them within professional networks.
Trust, once lost, is hard to regain. That’s why it’s vital to uphold strong ethical standards from the start.
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Final Thoughts: Comedy with Integrity
The Nigerian comedy industry stands at a crossroads. On one path lies instant gratification shock value, social media buzz, and quick laughs.
On the other lies lasting respect, global opportunities, and a legacy built on integrity.
Alibaba’s warning is not just a rant it’s a roadmap. It urges comedians to pause, reflect, and evolve.
It reminds event organizers to set clearer expectations. And it challenges audiences to demand better.
Comedy ethics at events is not a trend it’s a foundation. One that will define the next era of Nigerian entertainment.
Engage With Us
Have you ever attended an event where a comedian crossed the line?
What do you think makes a joke go from funny to offensive?
Share your story in the comments and tag a friend who loves good, clean comedy.
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